Posts on Mailing Lists


iContact's Big Blunder

   I've used iContact as my mailing list manager for about 2-1/2 years. They've recently made a huge strategic error: it's their new MessageBuilder. By being better than the old layout tool in some things and worse in others, it cripples the perception of both tools, and has me looking for alternatives to iContact.

The Cardinal Sin of Newsletters

   I got a request recently from a colleague to "help us improve our newsletter." Here are a few thoughts from the ensuing conversation that should apply to everyone:

   I generally don't save back-issues of mailings... but I did find an old mailing from last fall on streetcars. …


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