New Media for Designers + Builders
New Media for Designers + Builders, by Stephen A. Mouzon (Foreword by Amanda Walter) was published September 27, 2013 by the Guild Foundation Press, which is an imprint of Mouzon Design. Click links below the images in the sidebar to download high-res versions of those images.
What's it about?
New Media for Designers + Builders begins with why: Why this book? Why be more self-reliant? Why the New Media? And then why designing and building isn't what it used to be, and why both marketing and advertising don't work like they used to. We'll look next at why it's essential to be remarkable today, in a time when even the virtues of business are changing and brands are giving way to causes. We'll talk about the time commitments necessary to do things the new way, the game-changers that help you along the way, and what you need to do to get started.
The bulk of the book is the how-to of getting it done across a dozen New Media nodes. It's written for those who know very little about the inner workings of blogs, websites, and the like and who don't have time to go back to school to learn. And it's not just theory... this stuff is field-tested. In short, it's what I do and how I do it. I've personally proven everything I write about... I even tell you about the stuff that didn't quite make the cut for me, but that might work great for you because your work is different from mine.
The book wraps up with a fun little jaunt through four dozen people who are doing New Media unusually well... and why.
What is it?
New Media for Designers + Builders is an electronic book. It was written in Apple's iBooks Author, which for the first time allows e-books to be what they've always wanted to be: beautiful, highly interlinked with the outside world, and full of interactive fun. You can read it on an iPad. There's also a Kindle version in the works, which may be complete by the time you're reading this.
Who is it for?
New Media for Designers + Builders is for anyone who designs: Planners, architects, engineers, landscape architects, interior designers, and other creatives. It's also for anyone who builds: developers, contractors, homebuilders, and tradespeople of all stripes, plus allied disciplines like real estate. In short, it's for those who work more often in the world of bricks-and-mortar than clicks-and-orders.